For many, going to Chipotle is a treat. It’s a chance to splurge, and not feel guilty about over-eating. The ingredients are of the highest quality, and eating too much of a good thing can’t be bad, right? That is the precisely the feeling I chose to emphasize for this mini campaign – Bundle of Joy. The food baby you feel in your stomach after eating at chipotle leaves you feeling satisfied for hours. This campaign has three full page magazine ads, mobile ads, and a landing page, with folk tales about food, featured recipes, and more.